Google is the most reliable and popular online search engine of the world. It has an advertisement platform called ‘Google Adsense’ for web-publishers.
As content and visitor relevancy Google serve multimedia advertisement on publishers’ website. Google gets advertisement orders from ‘Google AdWords’ program. Google share the revenue money with publisher as per Google Adsense terms/conditions/policy. Clicks on Ads and Impressions are the key factors of revenue calculation. Google strongly prohibits publisher to use phrases as “Click On Advertisements” or influence visitors to increase click rate in any very tricky way. Google Adsense is best for high quality web content. Google Adsense doesn’t allow pornographic, drugs, fake and unethical web contents.